Tips and Ideas on Jewelry Packaging

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jewellery-packaging-tips

How can a wholesale silver jewellery supplier in UK stand out in the competition? The price, marketing strategy, and style of the jewellery are common denominators that every wholesaler of silver jewellery in UKhad already used over and over again. One of the ways to catch the eye not just of the retailers but also the individual buyers is the jewelry packaging that is unique to the brand.

What is the importance of having a jewellery packaging? As explained by smallbusiness.chron.com:

“Jewelry packaging can help your brand your company and your products in the minds of consumers…the way you package your merchandise is a reflection of the quality and value of your jewelry pieces…can also affect your overall sales.”

In short, dress to impress—your jewelry it is. Every piece of silver jewellery you wholesale in UK is at close scrutiny of both retailers and individual buyers. If your jewelry packaging is a “meh,” expect your collection to gather dust.

Types of Jewellery Packaging


Smallbusiness.chron.com categorized it into five groups:

  • Organic packaging - also called as “green” packaging which is an eco-friendly approach of displaying your jewelry.
  • Display packaging - this depends on where you want to display your merchandise.
  • Elaborate packaging - a plain silver ring can look expensive when slid into this kind of packaging because of its sophisticated design.
  • Branding packaging - this is a way to introduce your brand or company as it comes with a product logo, your chosen color and theme.
  • Budget packaging - this is the ideal packaging for those who wholesale silver jewellery in UK, or any type of jewellery for that matter, because it is the most cost-effective way when you’re selling in bulk.


Jewelry Packaging Boxes and Bags


Here are samples of packaging boxes and bags courtesy of Clearbags:


clear-bags-packaging
Image source: blog.clearbags.com
  • Hanging zippers
  • Hanging top bags with adhesive flaps
  • Hanging vinyl pouches
  • Hanging clamshell boxes
  • Hanging pillow boxes
  • Kraft paper window boxes
  • Clear boxes
  • Glassine envelopes


Useful Tips


Jewelry packaging could be challenging at first but it gets easy once you get the hang of it. Here are the tips you should bear in mind:
  • As advised by Fire Mountain Gems and Beads, “store and display jewelry components and finished pieces individually, in separate boxes or fabric bags.” Silver and copper should be displayed and stored in a dry environment to prevent from tarnish and/or corrosion.
  • You can also use, aside from boxes and bags, tiny jars or small lip balm tubs, Cooksongold tells. Make sure the jewelry and the packaging complement each other.
  • Many online jewelry websites suggest slipping a business card in your packaging. However, you should talk with your clients about this because perhaps they want their own business card inside, too.
  • Rio Grande, a jewelry blog, recommends including in the packaging items like care instructions, a small token, tissue paper or personal message for effect.

DIY or Outsource?


Well, it depends on you if you want to do it on your own or outsource it to someone else who specializes in jewellery packaging. There are pros and cons. In going DIY, you can personalize it but you need to go to the trouble of shouldering the extra cost and labor. As for hiring someone to do it, you can get a discount in ordering in bulk but customizing it can be limited.

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